Brand Strategy, Brand Identity, Website, Brand + Business Audit
Winston Retail brings brands to life at retail. As a bi-coastal brand with operations in NYC and SF, they came to MM in need of a brand refresh that would tell the story of the bold and creative leader that they've become in the retail industry over the last decade.
Through strategic and creative collaboration with the Winston Retail team, we were able to take a look at the structure of their business to understand how we could best get them to where they wanted to be as a brand. Once we had a grip on their aspirations, we set to work to craft their core brand strategy, evolve their brand identity, illustrate icons that fit their brand, and custom design and develop a site that unveils their creative retail brand work to the world.