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St. Jude Handbags for Hope


Brand Identity, event branding, Event Collateral, Invite Design

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Challenges

The 2013 committee for Handbags For Hope at St. Jude’s Children’s Hospital came to MM in need of a theme and brand identity that could be applied to their annual fundraising event collateral. The event featured a silent auction, where attendees could bid on handbags, vintage purses and hard-to-find bags while supporting the mission of St. Jude Children’s Hospital—to find cures for kids suffering from cancer and other deadly diseases.


Strategic Solutions

Our creative team chose a color palette for the event that was inspired by the latest fashion trends, evoking feelings of cheer, hope, and a festivity. The event invite’s petal flap design was designed to create a heart or flower and a colorful stripe pattern was used in all collateral to tie the pieces together in a cohesive theme that resonated with attendees.