Brand Strategy, Brand Identity, Social Media, trade show, public relations, Website Design + Development, Ecommerce
Outdoor Products manufactures quality gear for all facets of an adventurous life. After 40 years in the marketplace, the company had never sold their products to consumers and were having a difficult time telling their brand’s unique story. They came to us as a multi-year, strategic partner that could help them evolve their brand, launch an ecommerce site, and translate their vision across multiple platforms.
We collaborated with Outdoor Products to design a brand identity and strategy that authentically told their brand story. With this foundation in place, we were able to design and develop an ecommerce website that enhances the online experience for their customers while promoting their product selection. Next we revamped their content marketing, social media, and PR strategies to spread brand awareness and engage target audiences for a comprehensive brand experience both on and offline.