Oranje Commercial Cleaning
Brand Strategy, Brand Identity, Marketing Strategy, marketing collateral, Website, Sales Strategy
Oranje Commercial Cleaning is defining the next generation of commercial janitorial services with an innovative mentality at the forefront. The company was looking elevate the expectations in the industry and provide a top-notch brand experience to existing and new markets in the commercial cleaning industry.
We collaborated closely with the Oranje team to help them discover their brand voice/identity and align their brand strategy with their business strategy. We explored methods to present the brand in ways which accurately portray the 5 star experience they offer to their customers. By creating a sales and marketing strategy, a mobile-friendly website, and effective marketing collateral (print + digital), Oranje is now equipped with a comprehensive and cohesive brand story.