Brand Strategy, Brand Identity, marketing collateral, corporate naming, Mobile Site Optimization, Website Design + Development
notMYkid is a nonprofit that works to empower and educate youth, families, and communities to prevent negative youth behavior. The organization lacked cohesive brand, marketing, and content strategies; their brands were fractured and their websites lacked consistency. All in all, their brand’s story was being lost in the noise.
We helped notMYkid find their brand voice, clarify their brand and marketing strategies, update their visual identity, and revitalize their content. By expanding notMYkid’s brand hierarchy to include a branded program, we developed a student-facing branch of the organization that speaks to teens on their own terms. All of these changes were applied to notMYkid’s website and marketing collateral, culminating in a brand story that resonates with intended audiences and embodies the organization’s passion for their cause.