Brand Strategy, Brand Identity, corporate naming, brand messaging, Brand + Business Audit, premium brand, interior design
An established parent brand (Star-Living) in the interior design and home decor industry came to MM in need of a brand foundation (strategy, identity, and name) for a new child brand that would act as a total-solution service for homeowners in the Chinese marketplace.
We developed premium brand of home decor and interior design solutions, Fibonacci, that simultaneously conveys elegance and perfection. From there, we crafted a brand story and identity that speaks to the need of refined, yet accessible offerings that are generally difficult to source for the Chinese public. When paired, the look-and-feel and the brand messaging open up a new world of opportunities in the home decor industry.