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Brand Strategy, Brand Identity, corporate naming, brand messaging, Brand + Business Audit, premium brand, interior design

Fibonacci Logos Fibonacci Logo Symbols Fibonacci Pattern FullFibonacci ColorsFibonacci TypeFibonacci Tags DarkFibonacci Tags LightFibonacci Business Card BackFibonacci Business Card FrontFibonacci Window


An established parent brand (Star-Living) in the interior design and home decor industry came to MM in need of a brand foundation (strategy, identity, and name) for a new child brand that would act as a total-solution service for homeowners in the Chinese marketplace.

Strategic Solutions

We developed premium brand of home decor and interior design solutions, Fibonacci, that simultaneously conveys elegance and perfection. From there, we crafted a brand story and identity that speaks to the need of refined, yet accessible offerings that are generally difficult to source for the Chinese public. When paired, the look-and-feel and the brand messaging open up a new world of opportunities in the home decor industry.