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Feeding Matters


Brand Strategy, Brand Identity, marketing collateral, corporate naming, trade show, Social Media Design, Stationery

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Challenges

Feeding Matters is a nonprofit that’s spearheading the effort to conquer pediatric feeding struggles. The organization had difficulties with their name (P.O.P.S.I.C.L.E. Center) and lacked a brand story and identity that resonated with the medical community, parents of struggling children, and donors/stakeholders. They were dedicated to bringing the issue to the forefront, but lacked the tools to grow their organization and improve brand awareness.


Strategic Solutions

Through strategic collaboration and creative thinking, we provided a name for the organization that aligns with their brand identity and strategy, and shines a spotlight on their niche cause.  With efficiency in mind, we devised a modular system of marketing collateral that resonates with their various target audiences, while simultaneously cultivating donor relations and increasing brand awareness.