Brand Strategy, Brand Identity, marketing collateral, corporate naming, trade show, Social Media Design, Stationery
Feeding Matters is a nonprofit that’s spearheading the effort to conquer pediatric feeding struggles. The organization had difficulties with their name (P.O.P.S.I.C.L.E. Center) and lacked a brand story and identity that resonated with the medical community, parents of struggling children, and donors/stakeholders. They were dedicated to bringing the issue to the forefront, but lacked the tools to grow their organization and improve brand awareness.
Through strategic collaboration and creative thinking, we provided a name for the organization that aligns with their brand identity and strategy, and shines a spotlight on their niche cause. With efficiency in mind, we devised a modular system of marketing collateral that resonates with their various target audiences, while simultaneously cultivating donor relations and increasing brand awareness.