Corporate Citizen
Brand Strategy, Brand Identity, Event Collateral, Website Design + Development, Stationery
Challenges
Corporate Citizen is a new business that guides businesses through every step of corporate responsibility by aligning businesses with the social and business values of corporate citizenship. They had a vision, but came to us in need of tools and messaging to reach their target audiences (nonprofits and corporations) and break into the industry.
Strategic Solutions
We guided Corporate Citizen toward a strategic brand voice, focused their objectives and goals, and designed a visual brand identity that has an impact. The development of a vertical-scrolling website navigates users through the process of corporate responsibility to become educated and informed on the ins and outs of corporatize citizenship. We also designed stationery that is used to grow brand awareness and cultivate relationships. We completed the launch of the brand with an event, complete with branded print collateral.
