Brand Strategy, Brand Identity, marketing collateral, Mobile Site Optimization, Website Design + Development, Program Naming
notMYkid is a nonprofit that works to empower and educate youth, families, and communities to prevent negative youth behavior. The organization came to us in need of a name and brand identity for their youth facing program that serves as an informative and inspirational resource. We were challenged to deliver a strategic and compelling brand identity for the program that also adhered to the brand standards of notMYkid, the parent brand of the organization.
We partnered with notMYkid to create a voice, look, and feel that would resonate with a youth audience and deliver powerful and inspirational insight about living a positive life. Through strategic and creative collaboration, our team named the student-facing program amplif(i); a name that spoke to the program’s mission to offer support and education through the sharing of personal stories while maintaining the organization’s brand hierarchy.