2016 Year of the Monkey Series
website development, website design, social strategy, illustration, Poster Design, Art Direction, Social Creative, Event Activation
Each year for a decade, we've developed a self-promotional campaign based on the Lunar Calendar. Our goal for 2016? Engage audiences with a fun-spirited creative campaign celebrating the Year of the Monkey through a series of digital touch points that highlight our talents as an award-winning brand experience agency.
McRoberts the Monkey takes over the big screen...By combining imagination with strategic thinking, our creative team devised a self-promotional campaign surrounding 2016's Year of the Monkey. We put a creative cinematic twist on a digital campaign that lead users through a monthly series of reimagined movie posters that pulled in the talents of local illustrators to bring the concept to life. A custom landing page featuring 6 reimagined movie posters invited site visitors to register for an MM Night At The Movies event to monkey around with the local MM team in Phoenix.