Great companies share a common thread—a strategic brand that speaks volumes on their behalf. A brand that wraps its’ arms around every department within the business, from marketing and sales to HR and finance, and brings them together in unity and synchronicity. Brand is the glue, the rug that ties the room together—the foundation upon which all else rests.
And the above point is exactly why I find it difficult to understand why more agencies don’t embrace the importance of brand. As a member of the creative industry it’s a prominent drive of mine to promote a holistic creative process that’s rooted and guided by a consistent brand experience.
Whether a business is working on an advertising campaign or a website launch—brand always matters. A brand endures alongside the life of a business and acts as a flag of recognition for consumers, partners, and internal team members.
So if you’re thinking about kicking off a new project, and have ignored your brand’s involvement—here’s why you should hire a brand agency:
A Brand Is An Experience.
You’ve probably heard this before, but if you haven’t—know that brand is much more than a logo. It’s not a name, or a font, or a mark, but the sum of all these parts—working together to tell a story that will distinguish your business from the hundreds of thousands of competitors in the marketplace.
A Brand Is Enduring.
Powerful advertising and marketing campaigns can be gold for a business, skyrocketing them towards success, but these campaigns are fleeting—here one day and gone the next. And sure, the best leave a lasting impact, but the real value comes in the equity that these campaigns build up in the overarching brand. They’re the support system for the entire brand experience—which should be considered in every initiative.
A Brand Is Recognizable.
Colors, type treatments, taglines—these brand components are all signals that hold hands to evoke recognition in the minds of consumers. Businesses that understand branding also get how crucial it is to consistently represent their brand across any and all platforms—be it digital, experiential, or print. They know that any and every initiative is made stronger when the brand is strategically factored in to the equation.
Why Hire A Brand Agency?
Regardless the platform or the initiative, we can guarantee your next endeavor as a business will be fortified tenfold with the help of a strategic brand team. From brand foundations to websites and product launches, we help our clients launch brand-centered campaigns, digital products, and more. Let’s talk.