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More times than not—brand leaders put the cart before the horse. Instead, we recommend developing a strategic plan for long-term brand growth.
When naming a business, there's much more to be considered than what appears on the surface. Read up on why a strategic corporate name will set your brand up for success.
Research helps you understand more about your customers than you might’ve already known and—more importantly—will give you insight into how to market to them properly.
Let's take a deep dive into everything related to a rebrand—from knowing when it's time to refresh to protecting your brand equity throughout a process of change.
Rather then rushing straight into design, take the time to strategically think about the user experience that will help them (and you) come out of every interaction with a smile.
Instead of throwing your message to the wind, take the time to develop a content marketing strategy that will tell your brand’s story effectively using the channels that fit your brand. A strategic approach to content marketing will create efficiencies in your content creation process, help your brand build relationships, support your authentic brand story, and boost your ROI.
Many brands are oblivious to the fact that they have a personality disorder. Lacking a solid strategy, it’s impossible to pin down exactly what the brand represents—severely limiting the business’s potential and capacity for growth.
There’s a whole heap of work that goes into the development of a website. Before jumping straight to implementation (that could potentially damage your brand), take a few steps to determine how your new website can serve your business and marketing goals, reach your consumers on the right devices, and tell your brand story in the best way possible. A strategic approach to website development will support your efforts to roll out a website that is more than a pretty digital face for your brand.
From trade show booths to bathrooms, environmental branding comes in all shapes and sizes. Environmental branding could be something as simple as the interior design of an office or as complicated as an entire structure, but one thing remains the same: it’s all about the experience. Creating an environment that aligns with your brand and design strategies will help you develop environmental branding that’s tailored to your business.