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Developing Brand Personality


All humans are very similar in composition and build in the grand scheme of biology—there are certain physical characteristics that set us apart from other species and help us [...] Read More

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How To Develop A Sustainable Brand


The best brands known to humankind our comprised of two components: functional assets and emotional assets. While the functional assets of a brand focus on logistical operations such as [...] Read More

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Brand Work That Lasts


Back in 1886, curiosity got the best of a physicist named Dr. John S. Pemberton in Atlanta, which led him to the development of a distinctive tasting soft drink [...] Read More