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Author Archives: Crissy Saint

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6 Quick Tips For Brand Growth


The billion dollar brands we swoon over, as both marketers and consumers, didn’t become brand all stars in the blink of an eye. They understood that a brand isn’t [...] Read More

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The Importance Of Brand Strategy


“The brand development process is a journey of self-discovery. It drives awareness of who we are, and the story to be shared about us.”—Peter Ruppe I was reading an [...] Read More

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A Corporate Naming Strategy


If you thought it was difficult to name your offspring, imagine the complexity that accompanies the naming (or renaming) of a corporate identity. There are various audiences involved in [...] Read More

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Sharpen Your Brand Focus


While your brand should be doing some heavy lifting on behalf of your business goals, the most clever brand directors know that it can’t possibly do all the lifting. [...] Read More

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Is Your Brand Thinking Critically?


Blind optimism can be the downfall of any well-built team, organization, or company. As humans, we’re psychologically and biologically programmed to move towards the “good” and ignore the red [...] Read More

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What’s The Value Of A Brand?


To preface, an explanation of what a brand is and how the valuation of a brand can occur. A brand—in its most pure sense—is intangible. While often misperceived as [...] Read More

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Why Brand Strategy Is At Our Core


We are a small yet mighty agency of strategists who wield tenacity and imagination to shape brand stories. We’ve done it for over a decade—but why? We’ve found ourselves [...] Read More