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Author Archives: Crissy Saint


Developing Brand Personality

All humans are very similar in composition and build in the grand scheme of biology—there are certain physical characteristics that set us apart from other species and help us [...] Read More


How To Develop A Sustainable Brand

The best brands known to humankind our comprised of two components: functional assets and emotional assets. While the functional assets of a brand focus on logistical operations such as [...] Read More


Brand Work That Lasts

Back in 1886, curiosity got the best of a physicist named Dr. John S. Pemberton in Atlanta, which led him to the development of a distinctive tasting soft drink [...] Read More

illustration of beaker

How To Not Dilute Brand Equity

If you’ve gone through the right process, you’ve likely invested quite a grip into the development of your brand foundation—and for good cause. A solid brand foundation is the [...] Read More

Why hire a brand agency

Why Hire A Brand Agency?

Great companies share a common thread—a strategic brand that speaks volumes on their behalf. A brand that wraps its’ arms around every department within the business, from marketing and [...] Read More

Illustration of a bee

Brand Architecture 101

Brand architecture is similar in a way to the lives of bees. A queen bee (the parent brand) has an ongoing goal of promoting unity and growth within the [...] Read More

illustration of guitar case

Why Your Brand Should Hustle

The brands with the smarts, the ones that have maneuvered their way to the upper echelon of success, are ones that were tireless. The ones that planned out their [...] Read More